B2B Sales

value based selling

Value-based selling is a sales method that focuses on emphasizing the value your clients will receive from your product or service. In B2B sales, this often takes the form of ROI, or other benefits like problems solved, time saved or business goals realized.

sales velocity

Sales velocity is a measurement of how quickly deals move through your sales cycle and begin generating revenue. It measures the rate at which you turn prospects into paying customers.
If you understand this metric, you can identify hold-ups in your sales process that might be causing you to generate revenue at a slower pace.