B2B Sales

5 Sales Outreach Email Templates

Do you know the number of global email users in 2019?

Well, according to Statista 2020: “In 2019, global email users amounted to 3.9 billion users which was further projected to grow to 4.3 billion users in 2023.” 

This clearly suggests that email has become one of the most widely and professionally used marketing tools to drive in more leads and conversions

From sending out a welcome email to keeping your customers up-to-date with the latest developments in the industry, or announcing your new products/services, email allows you to reach out to both existing clients and new prospects. 

Since email has become one of the most commonly used forms of professional communication, here are a few sales outreach email templates.

Cold Outreach Email

Cold outreach allows you to make a sparkling first impression with the prospect, which is the very foundation for a long-term relationship. Tell the prospects about your products and services but make sure that it isn’t all marketing and that it also addresses the recipient’s pain points. Let them know how your products/services will help. 

Here’s an example:

Hi (name),

Bringing in more high-quality leads and ultimately closing more deals every month is essential for the growth of any business, and we know how challenging this process can be. This may not be your area of expertise, but we know it very well.

Our Automation Lead Generation tool is the solution to all your lead generation problems. With over 1000+ happy customers, you can be the next one in line to use our tool for business growth.

Sign up today for a 14-day free trial: LINK.

Best regards,


Founder & CEO, ABC

Trigger Events

Automation has changed the face of marketing, including email marketing. 

Thanks to automation, businesses can now trigger events like birthdays, anniversaries, promotions, fundings, etc. for different prospects and send out automated emails to express congratulations and well-wishes. 

Keep a close eye on what’s happening around your prospect’s life and use this as an opportunity to convey a feeling of concern and care.

Hi (name), 

We are glad to learn about your new promotion as the Head of Marketing Department, and we’d like to extend gratitude and congratulate you for this success. 

You’re in for a lot of great things and challenges too. Should you need any help with Automation of your marketing channels, feel free to contact us.

It would be a good idea to have a quick call very soon, and we will be happy to offer you some really valuable advice.

Schedule a call with us at: link

Let’s keep in touch.

[First Name] [Title] [Company]

Offer Help and Promote Your Content

Sending out newsletters has become a successful email marketing strategy which enables you to offer help via your content, while also promoting it. Include blogs, latest news, videos, offers and other content concerning your business and send it out in a monthly newsletter.


We know businesses are going through tough times. And it is during such testing times that the true character of a business is known. While many businesses are trying hard to survive, others are eyeing for growth and expansion. The COVID-19 has affected many businesses but technology and digitalization have come up as the ‘unsung heroes’ for businesses in this battle against the fatal virus.

While technology and digitalization are helping the global economy get back on its feet, it can be a great time for businesses to leverage technology and streamline their existing processes, thereby encouraging future growth plans. 

Get your business online today and tackle progress by leveraging a tech-driven strategy.

In case you need help getting your business online, feel free to get in touch with us.

Warm Wishes,

Team XYZ

Our Blogs

Latest News

Our video Gallery

Referral program

Follow-Up Email

Follow-up emails are very important and can make a significant difference. Send an automated follow-up email whenever a new user signs in, after a consultation session, etc. 

Follow-up emails allow you to leave an impact on the prospect while s/he is making a business decision.

Here’s a template for your inspiration: 

Hi [First Name] 

Thank you for signing up. 

We will keep doing our best to serve you!

In case you need help. schedule a free consultation session with us at: link

Get onboard and let’s discuss the potential synergies.

Stay well,

[Your Name]

Summing Up

Email is a great sales and marketing tool. It’s all about how you use it to get the desired results. Keep your clients close and your prospects even closer by adopting a well-organized sales email strategy. Refer to the above templates for help.